Posts Tagged ‘ Women’s Wear Daily ’

Industry Update: Jessica Simpson to Debut Fine Jewelry Collection

When Jessica Simpson stepped onto the scene in the late 90’s as one of the day’s pop-starlets, not too many people would have guessed that a decade later she’d be at the helm of a fashion empire.

Jessica Simpson, jewelry, raymond lee jewelers

Courtesy of US magazine

The blonde beauty has turned her Jessica Simpson Collection company into a billion-dollar firm, encompassing clothing, shoes, handbags and accessories. Her denim line is sold in more than 650 department stores, and apparently consumers truly cannot get enough of the J. Simps brand.

Zales announced earlier this week that in October 2011 it will debut a collaboration with Jessica Simpson and Firestar Diamonds called “Diamonds are a Girl’s Best Friend.”

“Jessica Simpson is viewed as the girl next door, and our guest is a midmarket guest and we believe she is someone that they can identify with. She has great reach and great power across a number of different categories, so doing a diamond fashion collection made perfect sense,” Zales’ CEO Theo Killion tells Women’s Wear Daily.

The line will feature pendants, rings, bracelets, earrings, and bangles in gold, silver and diamonds, and prices range from $79.99 to $999, making the line easily accessible to Simpson’s enormous fan base.

White gold and diamond heart pendant from Simpson's collection

Jess tells Woman’s Wear Daily: ““I love that a piece of fine jewelry can be passed down from generation to generation. I cherish the pieces that were given to me, so it is really special to be able to design my own.”

RLJ readers, are you excited to see this line of fine jewelry? Are you a fan of Jessica Simpson’s fashion empire?

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TOMTOM JEWELRY’s ‘Future ’70s’ Collection: Back In Time With An Architectural Twist

Another Refinery29.com Style Find: TomTom‘s new ’70s-inspired jewelry collection.

TomTom's 'Future '70s' Jewelry Collection

Future 70s Studded Rings by TomTom Jewelry

The various pieces of wearable art by TOMTOM JEWELRY has been a favorite among the press, celebrities, fashionistas and creative expression enthusiasts from the launch of the first collection in 2009. An established architect turned jewelry designer, Elena Coleman Howell utilized her design prowis to conquer graphic design and architecture integration. The result was TOMTOM JEWELRY, a successful modern twist to retro creations that is giving jewelry lines everywhere a run for their money.

While it is easy to spot the detailed precision in certain aspects of the pieces, the jewelry isn’t overly industrial or masculine. There is an element to every piece that brings a beautiful and delicate strength to geometric shapes and hammered metal textures. The unique qualities of the ‘Future ’70s’ Collection include shimmered accents to offset spike designs, the use of hand tie dyed suede to offset the bold bronze chains and hardware and thin golden chains to add a dash of delicate femininity to a totally rocking necklace that can be dressed up, down and manipulated with every chosen ensemble! 

“Tribal Matters” ring. It’s available in seven different finishes, I suggest getting a variation of both gold and silver, and it’s just one of the stunning pieces Elena offers up on her website. $155.

Image Via: thefashionfiend.com

TomTom’s 2011 Jewelry Collection

Demi Lovato in TOM TOM JEWELRY 'IN MY MIND' bracelet.

Kim Kardashian in TOMTOM JEWELRY 'LEGACY' Necklace

Demi Locato wearing TOMTOM JEWELERY 'DANCE ALL NIGHT' earrings

'Dance All Night' earrings by TOMTOM JEWELRY

TOMTOM JEWELRY ‘About’:

With an emphasis on geometry and material interplay, Elena utilizes
digital fabrication techniques such as 3D printing and waterjet + laserjet
cutting to design unique statement jewelry.

In 2010 Elena partnered with Walt Disney Signature to design a capsule
collection of jewelry inspired by the film TRON: Legacy.

TOMTOM Jewelry is carried worldwide and has been featured in The New
York Times, The Wall Street Journal, Women’s Wear Daily, Vogue Italia,
Marie Claire, Cosmopolitan, InStyle and numerous other publications.

Elena holds a Master of Architecture from SCI-Arc and a Bachelor of Arts
in English from UC Berkeley.

“Future 70s,” the collection includes studded rings, pyramid earrings, gunmetal necklaces, quartz pendants, and high-end agate and lapis pieces. -By Becky Bratu

Find More of This Collection at:  http://tomtomjewelry.com/

Find the TOMTOM JEWELRY Blog at:  http://tomtomjewelry.tumblr.com/

'FOR FALL, TOMTOM CRYSTALS AS BIG AS YOUR FINGER.'

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