Posts Tagged ‘ Brand ’

The New Brand on the Block: TechnoMarine- Watch Repair

Watch Repair

Watch Repair

Working at a jewelry store that specializes in luxury watches at great prices, I tend to focus on the watches people wear. Lately I have seen many people sporting TechnoMarine brand watches on their wrist; TechnoMarine was launched in 1997 in St. Tropez, France by entrepreneur Franck Dubarry. TechnoMarine became widely popular with release of their first watch the Raft. The Raft had a really fresh look due to its adventurous and modern design. The watch featured a stainless steel case that had a unique rubber cover and a large distinctive unidirectional bezel. One reason for this watch’s popularity was its colorful dial and matching bracelet. The band and case cover could be easily changed so it was common for owners to swap bands to match their outfit.

The Raft went on to sell over 50,000 in its first year of production, quite a spectacular feat for such a new watch brand. Franck Dubarry moved their headquarters to Los Angeles, California in order to gain an even larger portion of the market. It was in LA were TechnoMarine really started producing the watches that would mark their legacy. A  full collection of diving watches were released in the late 90’s, this initial collection consisted of a combination of PU and stainless steel chronographs – combining chic French design with unmatched Swiss technology. TechnoMarine learned from the popularity of its first line of watches and continued to produce watches with a variety of bright colors with interchangeable colored bands. Watch Repair.

TechnoMarine continued it success with the release of the TechnoDiamond in 1999. The TechnoDiamond has the same look of the Raft with many of its features but has diamonds in the bezel. This allowed TechnoMarine to attract customers who were looking for a more luxurious watch. You really have to admire TechnoMarine for reaching such great heights in a market that is inundate with well established and trusted watch brands. TechnoMarine crafts beautiful watches and one I have been seeing them coming into our store more and more. These type of watches are great for those looking to establish a distictive watch collection without having to spend thousands. Typically these watches run from$200 to $400 and the popular Raft is only $190.

-Carlos at Raymond Lee Jewelers

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James Bond Watches Part 2: Omega- Watch Sell

Watch Sell

Watch Sell

In the early 1990’s Pierce Brosnan was announced as the new James Bond for the next set of films. The Bond Franchise had been on a six year hiatus and many believed that the series had become an icon of the past. In 1995 GoldenEye was released to great success, Brosnan revitalized the character and demonstrated that Bond could still be relevant even after the fall of the Soviet Union. The new series of films featured the Omega Seamaster Professional Diver Quartz model 2541.80, an elegant full size watch with a  blue dial, blue bezel on a stainless steel bracelet.

In Tomorrow Never Dies (1997), 007 switched to the automatic chronometer version, model 2531.80. In The World Is Not Enough (1999), he again is wearing the model 2531.80. The model of choice continues with the 2531.80 in Die Another Day (2002). These are the only two models that Bond wears in the four films. Pierce Brosnan had a separate contract deal with Omega in which he promoted different models of Omega watches that were not featured in the Bond films.

The departure from Rolex to Omega was not an easy decision. James Bond had become synonymous with the Rolex Submariner and many fans balked at the mere thought of Bond wearing any other brand. The producers of GoldenEye wanted to update Bond’s style and give him a more “Euro” look. Rolex of the past was known for its technical superiority but Rolex of today is known more for its brand recognition. The producers felt Bond would choose a watch that had style but would not attract extra attention or make a statement like the Rolex does currently. Thus the Omega Seamaster was chosen.

Financial reasons also played a part in the decision to change watch sell brands. Rolex is well known for not participating in high-profile co-promotions, instead relying on its superior quality to market the brand. Product marketing deals has become a large part of modern films and Omega was willing to participate and provided products to be involved in co-marketing arrangements.

Stay tuned for part 3.

-Carlos at Raymond Lee Jewelers

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