Masculine Monday! David Beckham, Happening with H&M

There’s just no getting tired of reading about David Beckham! And of course, by reading, I mean staring at him and by “him” I mean his abs!

Photo of David Beckham

Now, H&M is going to carry Beckham’s new “bodywear” in no less than 1800 stores! This, reported by WWD.

David Beckham

David Beckham

Courtesy http://www.moono.com/

Beckham is obviously not satisfied with being near the top of the financial food chain, it’s now being rattled around that he will attempt to become a full-blown life-style brand!

Add to his abs, I mean his bodywear line, a couple of fragrances now and you round off the attack on lifestyle branding.  The proud father is preparing the launch of Homme by David Beckham. This will the third creation with Coty which is leaning towards a more masculine imagery. If you are into things like fragrance breakdowns, check out this breakdown of Homme I read on Fashionista.com: “top notes of citrus, ginger, pine and fiery pepper; a heart of cashmere wood, leather and rosemary, and a dry-down of mahogany wood, patchouli and skin musk”.

david beckham, homme, fragrance

This could only be done by someone like David Beckham and he see’s the opportunity knocking. How will he compare in the fashion lifestyle waters? Can anyone really compare to what David brings to the table?  I guess we’ll see what we’ll see. Comments?

By Raymond Lee Jewelers writer, MK. Raymond Lee Jewelers for great fashion news and jewelry industry information about the latest jewelry trends or luxury watch trends!

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