The Rise of Digital in Swiss Watches- Watch Repair

Watch Repair

Watch Repair

The reign of the digital watch started in the early 80’s, after technology improved and lowered the cost for a digital display watch. These low priced LED or LCD watches became so popular that many luxury Swiss timepiece brands saw sales decline dramatically and even a few brands went out of business. It was not until the late 80’s that digital watches lost much of their popularity and Swiss retook the throne. It is no wonder many Swiss brands have shunned digital and rarely incorporate digital display into their watches. (It is important to note that these high end luxury brands will likely not have full digital displays, instead they will only have small digital displays with classic displays.) Watch Repair.

Lately it seems some Swiss brands have buried the hatchet and are starting to warm to digital displays. Breitling one of the top Swiss brands has really embraced digital and has many models that incorporate some form of digital into their displays. Some of Breitling’s most popular collections feature watches with digital dials such as: Breitling Aerospace Avantage, Breitling Airwolf, Breitling Emergency and Breitling Co-pilot.

TAG Heuer also has partial digital displays and even has one watch collection that has an all digital dial (TAG Heuer Microtimer). Having an all digital dial may not seem like such a big deal but it is quite rare for a high end Swiss watchmaker to have a watch with a full digital dial. TAG Heuer has quite a few partially digital dial watches: TAG Heuer F1 Chronotimer, TAG Heuer Monaco Sixty Nine and the TAG Heuer Aquaracer Chronotimer. My favorite would have to be the TAG Heuer Monaco Sixty Nine that has a really unique look with its large rectangle swivel case, mechanical and quartz movement.

-Carlos at Raymond Lee Jewelers

manufactures the following watch collections where watches have digital dials: TAG Heuer F1

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Chronotimer, TAG Heuer Microtimer, TAG Heuer Monaco Sixty Nine and TAG Heuer Aquaracer Chronotimer

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