James Bond Watches Part 2: Omega- Watch Sell

Watch Sell

Watch Sell

In the early 1990’s Pierce Brosnan was announced as the new James Bond for the next set of films. The Bond Franchise had been on a six year hiatus and many believed that the series had become an icon of the past. In 1995 GoldenEye was released to great success, Brosnan revitalized the character and demonstrated that Bond could still be relevant even after the fall of the Soviet Union. The new series of films featured the Omega Seamaster Professional Diver Quartz model 2541.80, an elegant full size watch with a  blue dial, blue bezel on a stainless steel bracelet.

In Tomorrow Never Dies (1997), 007 switched to the automatic chronometer version, model 2531.80. In The World Is Not Enough (1999), he again is wearing the model 2531.80. The model of choice continues with the 2531.80 in Die Another Day (2002). These are the only two models that Bond wears in the four films. Pierce Brosnan had a separate contract deal with Omega in which he promoted different models of Omega watches that were not featured in the Bond films.

The departure from Rolex to Omega was not an easy decision. James Bond had become synonymous with the Rolex Submariner and many fans balked at the mere thought of Bond wearing any other brand. The producers of GoldenEye wanted to update Bond’s style and give him a more “Euro” look. Rolex of the past was known for its technical superiority but Rolex of today is known more for its brand recognition. The producers felt Bond would choose a watch that had style but would not attract extra attention or make a statement like the Rolex does currently. Thus the Omega Seamaster was chosen.

Financial reasons also played a part in the decision to change watch sell brands. Rolex is well known for not participating in high-profile co-promotions, instead relying on its superior quality to market the brand. Product marketing deals has become a large part of modern films and Omega was willing to participate and provided products to be involved in co-marketing arrangements.

Stay tuned for part 3.

-Carlos at Raymond Lee Jewelers

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