The Rolex Day-Date Or Is It President?- Collateral Loan

Collateral Loan

Collateral Loan

The Rolex Day-Date is one of the most popular watches in Rolex’s history. Popularized by both politicians and movie stars, the Day-Date has become a symbol of wealth and power. Now many of you may know about this watch but you may not know what to call it. President, Day-Date or Presidential?

The real name for this model is Day-Date and it was released in 1956 as a niche model. Rolex was suffering a drop in sales and the Day-Date was quietly released, not many expected it to put an end to stagnant sales. Fortunately for Rolex the Day-Date’s popularity exploded and sales rose significantly. The early models due to the complexity of the watch, with its automatic movement, additional day and date discs was a very large and had a bulbous case back. This differs quite dramatically from the slim profile we have become accustomed to today.

The nickname, President, did not come into existence until later when Rolex changed the bracelet of the Day-Date to a gold-linked bracelet with a concealed clasp the is called “the President wristband.” Rolex perhaps trying to expand recognition for this watch in the U.S, capitalized on the wristbands name and gave one to then President Dwight Eisenhower. Rolex succeeded perhaps a bit too well because here in the United States the nickname the President (Presidential would gain popularity as well) overtook its actual name. In Europe and abroad, asking for a Rolex President will get you quizzical stares since the Day-Dates’ nickname never grew as popular as it did here. Collateral Loan.

The Day-Date or President has undergone only slight changed over the years. In 1972 a hack feature was introduced which allowed the second hand to be stopped instantly. Also around this time the “Quickset” feature was introduced, this allowed the wearer to change the date by pulling the button out half way and turning it. A great improvement over the old method where the crown would have to be turned round and round in order to manipulate the date.  Besides these internal changes the President is still holds the classic beauty that originally made it a hit among consumers.

-Carlos at Raymond Lee Jewelers

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