Jewelers& Watch Makers Dive Into the Digital Age.- Loans on Jewelry

loans on jewelry

loans on jewelry

Jewelers  and luxury watch makers are starting to look for new ways to advertise their products. The days of relying solely on radio, print or television for advertisement are long gone. Brands such as Bell & Ross, Panerai and even Tiffany & Co. are turning to the digital world to bring in new clients.  They have each opened a new app on the  I Phone’s App Store. These apps are more then just ways to preview existing products, many brands offer users exclusive information about new collections, current and upcoming events, and official boutique locations.

Bell & Ross was the first luxury watch maker to open an app on the I Ph0ne’s wildly popular App Store.  Their app offers users the ability to digitally customize Bell & Ross’s watches, with a wide variety of colors and designs literally at consumers finger tips. Panerai offers a more robust app, allowing users to play a trivia game and download high resolution images and wallpapers. Their app even provides the location and contact numbers for product service experts throughout the world. Brietling and Piaget both have decided to take a simpler approach. Each app focuses solely on a single watch rather than the whole brand. The Breitling’s app features its newest watch, the Chronomat BO1, and Piaget features the beautiful Polo FortyFive Chronograph GMT.

Jaeger-LeCoultre’s has taken things one step further and has included in their app the ability for users to take six online classes and learn how Jaeger creates some of its watches. Users are able to practice certain techniques such as assembling a mechanism, decorating a movement and gem-setting the case of one of their watches.

Not to be left out, some of the most well known jewelery makers are following suit and have opened their own apps as well. Tiffany & Co. has created a mobile and user friendly app that allows users to create their perfect engagement ring. Once downloaded clients can view the range of styles and learn about the quality of Tiffany diamonds. Also included is the first of its kind, an accurate Ring Sizer, users can place their ring on the screen and align it with the correct circle to determine the size of their ring. Rings are shown true-to-size and can be zoomed, rotated and can even be paired with wedding bands. Tiffany & Co.’s app has set the bar quite high for other jewelry makers.

-Carlos at Raymond Lee Jewelers

One of South Florida’s largest provider of loans on jewelry.

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